Carbon-neutral shipping on all orders From Freesat Spares [powered by Shopify Planet]
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Businesses today are faced with a paradox: a need to both keep up with consumer demand, while also meeting modern shoppers’ expectations for sustainability.
In the past six years, there has been a 71% increase in online searches globally for “sustainable goods,” and in the past year, 44% of consumers globally chose to buy from brands that have a clear commitment to sustainability.
Customers stay loyal for longer to brands that offer clear commitments to sustainability—something that has been shown to increase the lifetime value of a single customer by 306%.
Because of this increase in brand loyalty, merchants are responding. Thirty-five percent of surveyed companies are now actively measuring or tracking their emissions, and 23% are actively working to offset emissions.
But offsetting emissions is only half the battle. The other half is actually removing the carbon already in the sky.
Brands that offer their support to carbon removal technologies will make an even bigger impact in the fight against climate change, and will be able to show an even stronger commitment to sustainability to their customers.
This is why Shopify’s Planet app was created: to let businesses selling on Shopify directly fund and accelerate innovative carbon removal technology, and to engage customers with a chance to do the same.